Power and Persuasion in Media and Advertising (Why Does Media Literacy Matter?)

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Susan Brophy Down(Author)
 
Publisher : Crabtree Pub Co
Publication date: Feb. 28, 2018
Library Binding - 48 pages

Listprice : $31.32


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Product Description
 Go ahead, buy it. You know you want it.How susceptible are you to tactics of subtle encouragement or even outright manipulation used by media and advertising? Power and Persuasion in Media and Advertising is a critical introduction to how marketing and advertising works to convince consumers to buy products or believe in certain ideas. Readers will learn about persuasion, credible marketing, and how their tastes and opinions are targeted and shaped from an early age.