The Psychology of Marketing and Advertising: Why We Buy the Things We Do

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Amanda Mittra(Author)
Publisher : Greenwood
Publication date: Dec. 31, 2017
Hardcover - 273 pages

Listprice : $58.00

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Editorial Review

Product Description

Why do we buy certain products but not others? This unique reference book uncovers the psychological marketing tactics and methodologies that influence our buying behavior.

• Clearly explains the psychological principles, marketing tactics, and subtle triggers that work to make willing buyers out of all of us

• Discusses the major elements of marketing (product, price, place, and promotion) in detail

• Includes several case studies of marketing or advertising messages/campaigns from the early 1900s to the modern era that provide an in-depth look at the psychological techniques of each and explain why it was or was not successful

• Includes an introductory essay that provides a firm conceptual framework for readers without a background in marketing or advertising