The Dieter's Paradox: Why Dieting Makes Us Fat

The Dieter's Paradox: Why Dieting Makes Us Fat cover
Alexander Chernev(Author)
 
Publisher : Cerebellum Press
Publication date: Aug. 01, 2011
Paperback - 220 pages

Listprice : $12.99


New from : $114.65
Used from : $2.25

->See details at Amazon
amazon
The Dieter's Paradox: Why Dieting Makes Us Fat 画像2

Editorial Review

Product Description
 In this insightful, witty, and easily digestible book, Northwestern University decision scientist Alexander Chernev describes perceptual illusions and decision fallacies that make us gain rather than lose weight. Bringing to life the latest research in psychology, decision sciences, and behavioral economics, The Dieter's Paradox cleverly reveals the irrational ways we think about eating and dieting and identifies seven decision traps we frequently fall into in our zeal to be fit. Thought-provoking and surprisingly entertaining, this book will change the way you think about food and dieting.

Fail.